Your personal data belongs to you. This Privacy Policy explains exactly what information smb88 collects, why we collect it, how we use and protect it, and what rights you have over your own data as a Member of our platform.
📅 Last Updated: 1 January 2026Six principles that guide every data processing decision we make at smb88.
We collect only the information that is strictly necessary to operate your account, process payments, verify your identity (KYC), and provide support. We do not collect data speculatively or in excess of our operational needs.
smb88 does not sell, rent, or auction your personal data to any third party under any circumstances. Your data is not a commercial asset — it is information held in trust for the purposes for which you provided it.
All data transmitted between your device and smb88's servers is protected by 256-bit SSL/TLS encryption. Sensitive data fields including payment information and identity documents are encrypted at rest within our systems.
You have the right to access, correct, restrict, or request deletion of your personal data held by smb88 at any time, subject to legal and regulatory retention requirements. We will acknowledge and action all valid requests promptly.
Where data sharing with third parties is required — for example, payment processors and identity verification services — it is governed by data processing agreements that bind those parties to the same standards we hold ourselves to.
We retain personal data only for as long as is required to fulfil the purpose for which it was collected, or as mandated by applicable law and our international licensing obligations. When data is no longer needed, it is securely deleted.
This Privacy Policy (the "Policy") is issued by SMB88 (referred to herein as "smb88", "we", "us", or "the Company") and describes how we collect, use, store, protect, share, and otherwise process the personal data of individuals who access or use the smb88 online gaming platform, including all associated websites and interfaces accessible at https://smb88.cam and any subdomains thereof (collectively, the "Platform").
smb88 is committed to handling your personal data with transparency and integrity. This Policy is designed to give you a clear and complete picture of our data processing practices so that you can make informed decisions about your use of our Platform.
Scope: This Policy applies to all current and former Members of the smb88 Platform, visitors to the smb88 website who have not registered an account, and individuals who contact our Customer Support team. By accessing the Platform or registering an account, you acknowledge that you have read and understood this Policy.
This Policy should be read in conjunction with the smb88 Terms and Conditions, which together govern your overall relationship with smb88. Defined terms used in the Terms and Conditions carry the same meaning in this Policy unless otherwise specified herein.
For the purposes of this Policy, the following definitions apply:
smb88 collects the following categories of personal data, depending on your relationship with the Platform and the services you use:
smb88 does not collect or process special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, or health information) unless specifically required for regulatory compliance purposes, in which case you will be informed.
smb88 collects personal data through the following channels:
smb88 processes your personal data for the following specific purposes:
| Purpose | Data Categories Used |
|---|---|
| Account creation and management | Registration data, technical data |
| Age and identity verification (KYC/AML) | KYC data, registration data |
| Processing deposits and withdrawals | Financial data, KYC data |
| Providing gaming and betting services | Registration data, financial data, usage data |
| Customer support and complaint handling | Registration data, communications data, financial data |
| Fraud detection and prevention | Technical data, financial data, KYC data |
| Anti-money laundering (AML) monitoring | Financial data, registration data, KYC data |
| Responsible gambling programme | Financial data, usage data, registration data |
| Platform performance and security | Technical data, usage data |
| Regulatory reporting and compliance | All categories as required by applicable law |
| Service communications (transactional) | Registration data, communications data |
Marketing Communications: smb88 may send promotional communications regarding bonuses, offers, and new features to Members who have provided consent during or after registration. You may opt out of marketing communications at any time by contacting Customer Support. Opting out of marketing does not affect transactional communications necessary for Account management.
smb88 processes personal data on one or more of the following legal bases, depending on the specific processing activity:
smb88 does not sell or commercially exploit your personal data. However, we share data with the following categories of third parties where necessary to deliver our services and meet our legal obligations:
To facilitate deposits and withdrawals, we share relevant financial and identity data with payment service providers including but not limited to operators of DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank2u, CIMB Clicks, Public Bank online, and Hong Leong Connect. Each provider operates under its own privacy policy and is contractually bound to process data only for the purpose of completing your transaction.
Our KYC process may involve sharing identity document data with third-party identity verification service providers who perform document authentication and facial comparison on our behalf. These Processors are contractually bound to handle data securely and to retain it only as long as required.
smb88 may be required to disclose personal data to its licensing authority, financial intelligence units, or law enforcement agencies in connection with legally mandated reporting obligations — for example, the reporting of suspicious transactions under applicable anti-money laundering frameworks. Such disclosures are made only where required by law or a valid legal process.
smb88 uses third-party cloud hosting, cybersecurity, and software services to operate the Platform. These providers act as Processors and are bound by data processing agreements that restrict their use of data to the purposes for which it was shared.
smb88 does not share personal data with advertising networks, data brokers, or any entity for commercial data analytics purposes. All third-party sharing is subject to formal data processing agreements.
smb88 uses cookies and similar tracking technologies to operate and improve the Platform. The following categories of cookies are in use:
You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the Platform. For full instructions on managing browser cookies, please consult your browser's help documentation.
smb88 does not deploy advertising or retargeting cookies, and our Platform does not contain third-party advertising network scripts that would track your activity across other websites.
smb88 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or unlawful disclosure. These measures include:
Notwithstanding the foregoing, no security system is infallible. smb88 cannot guarantee absolute security against all possible threats. In the event of a data breach that poses a risk to your rights or freedoms, smb88 will notify affected individuals in accordance with its obligations under applicable data protection law.
smb88 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or for the duration required by applicable legal and licensing obligations. The following general retention principles apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Where anonymisation is used in place of deletion, the resulting data no longer constitutes personal data and is not subject to this Policy.
Subject to applicable law and any overriding legal obligations that smb88 is required to comply with, you have the following rights in respect of your personal data held by smb88:
You may request a copy of the personal data smb88 holds about you, along with information about how it is processed.
You may request correction of any inaccurate or incomplete personal data we hold about you.
You may request deletion of your personal data where there is no legitimate reason for smb88 to continue processing it — subject to legal retention obligations.
You may request that we restrict processing of your data in certain circumstances, for example while a correction request is being assessed.
Where processing is based on consent or contract, you may request a structured, machine-readable copy of data you have provided to smb88.
You may object to processing carried out on the basis of legitimate interests, including direct marketing. We will cease that processing unless we can demonstrate compelling grounds.
Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.
To exercise any of the above rights, please contact our Data Protection team at [email protected]. We will respond to all verified requests within 30 days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 60 days, in which case we will notify you of the extension.
Identity Verification: To protect your privacy, we will ask you to verify your identity before processing any data rights request. We cannot process requests from parties who cannot confirm their identity to a reasonable standard.
smb88 operates under international online gaming licensing, and some of our data processing operations — including cloud infrastructure, identity verification services, and licensing compliance reporting — may involve the transfer of personal data to servers or entities located outside of Malaysia.
Where such international transfers occur, smb88 takes steps to ensure that appropriate safeguards are in place to protect your data, including:
By using the smb88 Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside of Malaysia. smb88 will not transfer your data to any third country without ensuring appropriate protections are in place.
The smb88 Platform is strictly intended for individuals who are a minimum of 21 years of age. smb88 does not knowingly collect personal data from individuals under the age of 21. Our registration process includes mandatory age verification, and KYC procedures are designed to confirm that all Members meet this minimum age requirement before withdrawal privileges are granted.
If smb88 becomes aware that personal data has been collected from an individual who does not meet the minimum age requirement, we will take immediate steps to delete that data, close the associated Account, and — where required — escalate the matter in accordance with our responsible gambling obligations.
If you are a parent or guardian and believe a minor may have accessed or registered on the smb88 Platform, please contact our Customer Support team immediately at [email protected]. We will investigate and take appropriate action promptly.
smb88 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes to applicable law or licensing requirements, or improvements to our services. The effective date of the current version of this Policy is displayed at the top of this page.
Where we make material changes to this Policy — particularly changes that affect how we use your personal data or reduce your rights as a Data Subject — we will notify active Members via email and/or a prominent notice on the Platform prior to the changes taking effect. We encourage you to review this Policy periodically to stay informed of how smb88 handles your data.
Your continued use of the smb88 Platform following the effective date of an amended Policy constitutes your acknowledgement of the updated terms. If you do not agree with any change, you should cease using the Platform and contact us to arrange closure of your Account.
If you have any questions, concerns, or requests relating to this Privacy Policy or smb88's processing of your personal data, please contact us through the following channels:
For general platform questions and support, including account issues, payment queries, and responsible gambling tools, please visit our FAQ page or contact Customer Support directly.
Please Note: smb88 will never contact you by email requesting your password, full payment card details, or identity document numbers. If you receive any such communication purporting to be from smb88, please do not respond and contact us immediately through the channels above.
Our support team is available around the clock to address any privacy concerns, help you exercise your data rights, or clarify anything in this Policy. We are committed to keeping your personal data safe on smb88. For players aged 21 and above only.
⚠️ Play responsibly. For entertainment only — 21+ only.